Showing posts with label social marketing. Show all posts
Showing posts with label social marketing. Show all posts

Friday, February 11, 2011

New Year Resolution for Grandparents: Getting Social Media-ized

The world has brought on a huge hype about Social Media and how we communication with one another as a result of this phenomenon.

New Year resolutions come in all shapes and sizes, but this year I hope you take into consideration utilizing Social Media as a grandparent. There is much literature about why you shouldn’t use Social Media, but you know what, here are some strong reasons why you should use and embrace it.

Communicating with Grandchildren
Young people with their technology are a lost cause these days. Just kidding.
But seriously, Social Networking has opened up many doors for families to keep in touch. In what other age could you keep up with what your grandchildren are doing 24/7, with instant updates?
People think they need to make a Facebook profile, and that they’ll need to spend a lot of time to maintain it which means they’ll need to go on there every single day and write something every 12 hours. Firstly, you can sign on there once a month for all Facebook cares – they are about numbers anyway. Secondly, when you set up any sort of profile, be completely clear as to why you’re on there. If your primary goal is to see what your children or grandchildren are up to so you can stay in the loop and make conversation later, or comment on it through Facebook, don’t worry about updating your page every time you log on. All you’ll need for your profile is to upload a photo (if you like), set your profile to private so weird people on Facebook won’t stalk you, and write one or two sentences about what you’re up to once in a while if you feel like updating your family members about it at this platform.
It doesn’t have to be hard or take a lot of time. Facebook is one of the only platforms where you may find out about your daughter/grand-daughter’s engagement before they announce it, you can keep tabs on who is visiting what city, what someone’s latest favourite food is, and get invited to and learn about events the whole family are attending (this can be family reunions, concerts, and others).

Blogging your passion
The world marvelled when a girl called Julie started blogging out of all the meals she cooked from Julia Child’s recipe book. Blogging can start you off on a ride to stardom, but even if stardom isn’t in your cards (or in your hopes), if you enjoy a particular hobby that you enjoy writing about, you can create a small following of an audience online by blogging about your hobby.
Go onto Blogger or Wordpress, create a simple account and start posting! What does this ‘posting’ mean? It’s a simple way of saying you are writing into your blog – like an online diary. Hate to write? Why not show off your photography skills? Instead of writing, post your photos online.
Tell all your friends and family about your blog – people may start following it, and at the very least, you’ll know your work is floating out there in cyber space that people will be stumbling upon from time to time.

Make a community
You probably have a whole group of friends who either hate or are confused by social media just like you. Why not get a group of you, and visit SeniorNet who can help you become computer-savvy. Or, if you already are on social networks, apart from keeping tabs on your family, you can socialize with them through the internet. The internet will make it so much more faster for you all to..
Share links to interesting stories, recipes, events
Update each other instantly, instead of phoning around only to come across answer phone half the time
You can use it at any time of day. How awkward would it be to get a phone call at 4am from a friend who’s calling to ‘just remind you about this week’s event’? On social networks, if they really must get in touch with you, they can leave you a comment or message at any time of day, and be rest assured that you will check it when most convenient for you.

Are you already excited to get onto Social Networks?
Or aren’t you?

Wednesday, June 9, 2010

Social Media in New Zealand

I've just been told I'm a Social Networking Expert :O And funnily enough, here's my latest project: Successful Social Media in New Zealand:

http://www.eva-maria.co.nz/page/snstart/default.asp

Get on it.

Monday, February 22, 2010

Un-Impressed by Social Networking

My regular Agony Aunt Column for teachers in NZ schools came across an interesting case last night, and I thought to share this very interesting exchange with you!

Dear Eva-Maria

I'd like to know your views on the latest scandals about social networks and how this is negatively impacting schools. We all know with new age comes change, and this generations' it's unfortunately the opportunity to hide behind a computer screen and write anything they want about the people who truly care about them - their teachers. You've grown up in this age Eva-Maria - what do you think - is it fair our students are allowed to post such public and hurtful comments for the entire world to see?

Un-impressed

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Dear Un-impressed

Do you remember a teacher you didn't like, and you felt you may have to tell your friends about your frustrations too?

Social networking = same thing, except online.

Whether there is a social network or 'group' dedicated to something bad about a school or teacher, it does NOT make any more or less students feel this way. There are always different
people, different teachers, different students. The internet has given people all over the world an environment and an opportunity to voice their opinions, but this doesn't necessarily convert
people. It may bond together the like-minded, but that could happen in real life too if the internet didn't exist. I find the same mind-boggling thing with adults who won't put their photo up on the internet because they're scared someone will steal their identity or something. Realistically, these people leave their house, and any person passing them, if they wanted to, could take a photo of them and steal their identity. Putting a photo up online is just as dangerous as leaving your house!

The main point is to use the internet for positive purposes. If you're annoyed at all the hate groups online, make an 'I Love My School' group! Like-minded people will join you, and you will be making a positive impact in the internet world - impacts will be made through the internet - it's up to you if you're going to contribute to them in a good or bad way! "Be the change you want
to see in the world" - famous words of Mahatma Gandhi, and I cannot agree more.

But bottom line, no; I'm not impressed either because students should respect their teachers. Perhaps this whole social networking business is a point you can raise at your next class - what are their views on this? You both have alot to learn, and a different point of view to see from each other - they may just surprise you!

Trust Your Future - it depends on you too!

Eva-Maria

To see more Agony Aunt Columns, or perhaps ask your own question
you'd like answered, click here!


So what are your thoughts on Social Networking?

Monday, September 7, 2009

Social Networking 101 - Teen's View

So I thought I'd try out my knack for the camera in little informative videos to celebrate the e-book that people have been begging for me to release for a while....all about social networking, why teens love it so much, whether there's any point in it, and most importantly, how to market using social media!

Since this post, we've actually put some of the info into a 7 Day Social Media Course...check it out at www.socialnetworkingnz.co.nz and sign up to receive a lesson a day for the next week in the right hand column!


And you can click on the picture to see the video!...